It is true that modern cities aiming to become “smarter” & truly sustainable have the need to invent a new way to address the unsustainable mobility problem in a holistic manner which deals with all the dimensions of the problem. There have been many efforts up to date toward this goal , but the centralized approach without the real participation of citizens has proven to achieve rather poor results , to say the least. What’s missing  so far was the grassroots community-driven participation & social innovation approach towards sustainable mobility. Our approach which is under evaluation from a few “smart” cities is to adopt a social loyalty scheme,  which measures and awards certain mobility behaviours. Our initial proposal is based on a platform developed by our R&D department called CASUAL.

In the CASUAL platform, the user community engages in sustainable mobility actions and is assisted by recommendations, information and identification of co-transportation opportunities, while authorities and other stakeholders are given the opportunity to reward such actions rather than enforce them. All these local stakeholders can form a permanent ecosystem in which collaborative actions towards sustainable living are rewardable and thus can flourish. The CASUAL approach is based on gamifying mobility and giving citizens and local stakeholders key player roles in this game. In parallel CASUAL introduces an alternative localised economic transaction scheme (community currency – social loyalty scheme) through which citizens engaging in sustainable mobility behaviours can receive tangible rewards. CASUAL aims at creating sustainable mobility habits to citizens and offers to local stakeholders (such as authorities and businesses) opportunities to support such habits, and thus upgrade their environmental responsibility profile and create stronger bonds to citizens. Through this approach CASUAL has the ambition to enable a different culture that is based on citizen empowerment and recognition of good citizenship by local stakeholders. The main contribution is to re-cultivate the citizens’ sense of personal efficacy and of being inherently responsible towards the community and the environment. There is also the satisfaction that individuals as well as collective contributions expressed as sustainable mobility actions (responsible citizenship) are visibly recognised, and also can be fun. This can also facilitate the formation of good social role models (for individuals, authorities and businesses) that through network effects can also influence and inspire the behaviours of others in very large scales. Importantly, CASUAL aims to be economically self-sustainable by introducing platform monetization models based on a proposed community social loyalty scheme (connected to the real national currency) which will affect all local stakeholders.

If you want to know more about the CASUAL platform & sustainable mobility send an email to [email protected]