Although many definitions of gamification exist, the one that captures the essence of gamification is that gamification is about the application of game design techniques and the use of game elements to non-game contexts. Organizations apply gamification to drive, engage and motivate people towards desired behaviors, which eventually satisfy the organization’s goals and objectives. Modern businesses see gamification as a very important tool to create more engaging experiences for motivating either their employees or their customers. However, not all gamification efforts have been proven successful. The main reason for this is that although technologically sound gamification platforms do exist in the market, the simplistic approach to gamification, which is commonly employed and which is based on the introduction of a few game elements such as points, badges, leaderboards on existing processes and user experiences, is more likely to fail than succeed. Gamification is much more than throwing a number of game elements. It is mostly about conceptualizing a game experience that on the one hand matches the particular aims and objectives of an organization and on the other hand is well accepted by the end-user (be it an employee or a customer).

HYPERTECH INNOVATIONS has invested in developing a concrete and proven methodology that allows the development of well-designed tailor-made gamification projects. Our team of gamification experts lead you through the process of gamifying existing processes or the process of developing new campaigns utilizing gamification by

a) identifying your objectives and analyzing your requirements and expectations from a gamification project

b) showcasing successful gamification examples relevant to your context for letting you perform educated choices

c) developing creative and unique game narratives tailored to your specific case and

d) implementing the technological infrastructure that will support the gamification project.

HYPERTECH INNOVATIONS offers the whole range of services you would require for establishing a gamification project from consultancy to technology development and service provisioning (if you choose to technologically support the implementation of your gamification project through a software as a service model). For the later part of service provisioning, HYPERTECH INNOVATIONS has established strategic partnerships with the largest gamification platform providers and hosts its own servers for running these systems.

HYPERTECH INNOVATIONS has developed a gamification engine which is offered as aPAAS solution. The gamification engine currently supports rules-based event processing as well as basic gamification feedback and interaction mechanisms such as points, badges, leaderboards, levels and challenges. The modules comprising the gamification engine are the customizable rules-based event processor, the challenges configuration module, the rewards management module and the game progress monitoring and analysis module. The engine has been tested in gamified e-learning and also corporate-training products and services that have been marketed in the past by HYPERTECH S.A’s Digital Life Unit (the unit from which HYPERTECH INNOVATIONS was incorporated as a spin-out). The gamification engine tracks gamification elements (badges, points, tags) for web pages or apps and provides a framework for providing awards/points to users or teams. It can run either standalone or integrated with other web-based applications. Implemented through Django Python web services and associated web application, the engine also provides a customizable web interface for displaying badges and a configurable rules-engine that translates actions performed by users into awards. The software has open and well documented interfaces that can be leveraged by other sites/applications/services for sending in “signals” that are first delivered to a rules-engine, where they are parsed in order to generate/be translated to points and badges. Also, other services, sites and apps can pull in JSON to list badges and points that a user has.